No Line™ Pant
To launch their latest legging innovation, Lululemon tasked Where it’s Greater with conceiving an on-body product superiority film through a cinematic lens.
The visual narrative delivers depth and dimensionality through moody lighting and immersive camera movement, echoing the seamlessness of the product.
A bespoke color grade was crafted to elicit emotion allowing our non-linear editing technique to support Lululemon’s ‘Made to Feel’ campaign platform.
The final edit was featured on brand screens across Lululemon retail locations throughout North America.
Behind The Scenes
May 2025
Commercial
Lululemon
Allison Marner
Gabriel Ricoppo
Blair Lawton
Zachary Leung
Director
Decatur Dan
Producer
Bailey Padgett
DoP
Mikey Van Beuren
Choreography
Meg Meyer
Editor
Daniel Henry
Colorist
Reason Studio