Origin Story
Where It’s Greater founder Decatur Dan unpacked the origin story behind
Ladder Sport for a docu-style film featuring LeBron James.
With a small agile team, Dan used a hands-on yet unobtrusive approach to direct and shoot James’ daily two-hour workout routine in Encino, California.
Through a photojournalistic lens, in-house photographer Michael Morales captured stills to accompany the film.
Where It’s Greater produced the film for a complete media rollout on Ladder Sport’s digital channels.
Tuesday – October 29th, 2019
Brand Film
Concept Development, Film, Photography Video Editing, Color Grading, Retouching
Location
Crespi Carmelite High School
Director
Talent
Lebron James